How does our campaign meet legal restrictions/regulations?
Our campaign meets the legal regulations and restrictions in many different ways,
For example;
- We have not breached the Obscene Publications Act which states it is illegal to publish content that may negatively influence people who come across our advertisements. In our web banners (which Ellis created) we are telling the audience to be as aggressive or violent as some of the ice hockey players are but instead showing them 'mid-action' with a catchy slogan. For our radio advert (which I created) we give the audience simple information about an upcoming game and why they should come which encourages them to do something fun with the family and not tell them about any negative actions that may occur in an ice hockey game.
- We have also not broken the Libel Law which where a piece of advertisement or publication cannot say something untrue and intern damage someones reputation. This means that, although we are advertising for the Sheffield SteelDogs, we will not show negative things about the Telford Tigers (which are the team at which our advertisements are based around).
- Furthermore we have not broken the copyright law which states we have to gain permission off someone to use their intellectual property if we cannot create our own images, fonts, graphics and music. When we first got into contact with the Sheffield SteelDogs they sent us a lot of images which we could use if need be so that we didn't have to take our own images, although we wanted to. Due to a lack of response by Ali Cree this meant that we couldn't gain permission to take images at ice sheffield meaning we had to use the images sent by them at the start. As they were images that they sent us and we did to take it does not break the copyright law as they gave permission to us.
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