Wednesday, 15 February 2017

L02 Explanation of media choices for client

We have decided to create a Radio advert using the ' Pack the pound' idea targeting the Steel Dogs last home game of the season against top of the league Telford Tigers on 11th March 2017 hoping to acquire new fans ito the steel dogs family ready for the next season.
As well as this we are planning to create a promotional video with the purpose being to highlight what is great about the club featuring real match footage along with hopefully interviews with a few key players from the team.
 We are currently creating drafts which when completed  we would like to show you the drafts for both the radio advert and the promotional video but  currently they are a work in progress.
Our other ideas for the campaign are a web banner featuring the clubs crest and colours with the rink in the background and with a potential idea of creating a slogan to also appear on the banner? And also a potential creation of a fan page on different social media platforms as we see that the steel dogs already have their own profiles.


This was later sent to Our Client Ali Cree in email form as seen below;

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