L02 Identifying Target Audience

The target audience of the campaign is going to be families and teenagers aged 14-19 as we believe these make up the majority of the steel dogs fan base. The idea of our campaign is to encourage people to "Pack The pound" for the last home game of the season by highlighting the great prices available on both individual tickets and the family ticket. Also as 3 of our parts of the campaign are going to be available online which will target the younger target audience we have chosen to use the radio to provide the fourth as this can be listened to by the whole family when in the car together. Also to show that the campaign is aimed at families we are going to include clips of families in our promotional video that highlights families play a big role in the steel dogs fan base.