LO2 Ideas for Advertising Campaign

Mac Tiling - Tiling Company
. Sheffield live radio broadcast
. Ad in Local Magazine (Active 8) allows local people who are most likely customers the ability to see the ad.
. Business card - he can hand them out to potential customers or local businesses

Campaign Message - Hire Mac Tiling and improve your bathroom

Slogan/ Strapline -

Main Imagery-

L02 Identifying Target Audience

The target audience of the campaign is going to be families and teenagers aged 14-19 as we believe these make up the majority of the steel dogs fan base. The idea of our campaign is to encourage people to "Pack The pound" for the last home game of the season by highlighting the great prices available on both individual tickets and the family ticket. Also as 3 of our parts of the campaign are going to be available online which will target the younger target audience we have chosen to use the radio to provide the fourth as this can be listened to by the whole family when in the car together. Also to show that the campaign is aimed at families we are going to include clips of families in our promotional video that highlights families play a big role in the steel dogs fan base.

L02 Radio Script

L02 Explanation of media choices for client

We have decided to create a Radio advert using the ' Pack the pound' idea targeting the Steel Dogs last home game of the season against top of the league Telford Tigers on 11th March 2017 hoping to acquire new fans ito the steel dogs family ready for the next season.

As well as this we are planning to create a promotional video with the purpose being to highlight what is great about the club featuring real match footage along with hopefully interviews with a few key players from the team.

 We are currently creating drafts which when completed  we would like to show you the drafts for both the radio advert and the promotional video but  currently they are a work in progress.

Our other ideas for the campaign are a web banner featuring the clubs crest and colours with the rink in the background and with a potential idea of creating a slogan to also appear on the banner? And also a potential creation of a fan page on different social media platforms as we see that the steel dogs already have their own profiles.


This was later sent to Our Client Ali Cree in email form as seen below;

L02 Minutes with Ali (Evidence of Contacting client)and Ali's Brief/ All conversation with Ali

L02 Discuss the legal and ethical constraints on the creation of the campaign

How does our campaign meet legal restrictions/regulations?

Our campaign meets the legal regulations and restrictions in many different ways, 

For example;

• We have not breached the Obscene Publications Act which states it is illegal to publish content that may negatively influence people who come across our advertisements. In our web banners (which Ellis created) we are telling the audience to be as aggressive or violent as some of the ice hockey players are but instead showing them 'mid-action' with a catchy slogan. For our radio advert (which I created) we give the audience simple information about an upcoming game and why they should come which encourages them to do something fun with the family and not tell them about any negative actions that may occur in an ice hockey game. 
• We have also not broken the Libel Law which where a piece of advertisement or publication cannot say something untrue and intern damage someones reputation. This means that, although we are advertising for the Sheffield SteelDogs, we will not show negative things about the Telford Tigers (which are the team at which our advertisements are based around).
• Furthermore we have not broken the copyright law which states we have to gain permission off someone to use their intellectual property if we cannot create our own images, fonts, graphics and music. When we first got into contact with the Sheffield SteelDogs they sent us a lot of images which we could use if need be so that we didn't have to take our own images, although we wanted to. Due to a lack of response by Ali Cree this meant that we couldn't gain permission to take images at ice sheffield meaning we had to use the images sent by them at the start. As they were images that they sent us and we did to take it does not break the copyright law as they gave permission to us. 

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