As you can see above the brief from the SteelDogs was to promote and market the club for the remainder of the 2016/17 with the campaign being on any multimedia channel. As well as this i have attached some notes regarding ideas from the first meeting with Ali where we decided to follow the 'Pack the Pound' idea as the message of our campaign. By doing this it means we are following the instructions set in the brief as we have created the campaign across Radio,Web Social media and print with the purpose of the campaign being too encourage the target audience of families to come to the last home game of the Season against Telford tigers. Throughout doing this we used old assets such as the Clubs logo as well as me creating the slogan 'Bark,Growl,Crawl cos the Steel Dogs gonna score' to help re enforce the brand. We included this new slogan on each of the campaign materials as well as 'Pack the Pound' which is what we were wanting the fans to do.
No comments:
Post a Comment