L03 Material Analysis - Radio Advert- Demonstrate the development of media products for use

The initial script for the radio advert. 

Radio advert -

How does this relate to my identified target audience? 

This relates to my target audience as this part of the campaign is a radio advert and my target audience is families. This means that when a family is travelling in a car they are likely to hear this advert along side there children and be encouraged to go to this event. Also if a family were to be together eating dinner with the radio on they would also be able to hear the advert which could create a discussion leading to them wanting to go to the hockey. One thing we have included to show that it is aimed at this specific target audience is included a catchy slogan that the children will be interested in as well as including ticket prices and dates that would interest parents. This represents the client as the 'Steel Dogs' name is repeated more than once in this advert and the sole purpose of this ad is to inform and encourage its audience to come to the next game. An improvement needed to make this a more effective piece is try and make the advert appear more excitable and enjoyable  as this is essential to attract a bigger audience. One task i could do to improve this piece is re - cutting audio to ensure there is any gaps that are too big to make sure the voice over runs fast and fluently. Another task i could do to improve this advert is mix in better or more sex that will help make the piece more enjoyable and fun such as a better air horn or some background music running quietly throughout.

1. I opened the original recording of the voice over in adobe audition and began to cut out any un necessary bits the recording.

2. I then went on to test out different presets to see if any improved the overall quality of the advert before deciding to have - DeEsser , Parametric Equaliser , Speech Volume Leveler and Hard Limiter Applied.

3. I then went on to Freesounds.org and found a suitable klaxon sound that would work appropriately with my voice over which i then downloaded and mixed into the start of my advert.