L03 explain how created adverts meet the codes and conventions put in place by OFCOM and AQA

OfCom:

OfCom are a communications regulator who act of the complaints of the public regarding advertisements shown in public places.

They have many different codes that advertisements have to follow in order to avoid complaints and eventually fines if the complaint is seen as valid and the punishment fits the severity of the act.

There are a number of things that could cause OfCom to become involved in an advertisement campaign, for example;

• There cannot be any violent acts being shown as this could influence more impressionable younger generation and make them act in a violent way. This was important to us as aggression and violence is a huge part of Ice Hockey and the client did specify that this topic was touched on and explained. To do this, but still keep within the regulations, we decided to not show imagery of occurrences such as fights but instead use an aggressive semantic field for the slogan we used in the radio advert and web banners ('Bark, Growl and Claw cos the Steeldogs are gonna score').
• There can also be no explicit sexual imagery that may offend any demographic or audience. This is because children have been exposed to those sorts of themes before and it may cause them some distress. Also if either men or woman are shown in revealing or derogatory way this could offend either/or sexes so the clothing and actions that the image shown need to appropriate. When making the web banner I made sure that no sexual content was shown in the banner which was easy to do as Ice Hockey does not include this sort of content in the sport. 

ASA:

The Advertising Standards Authority are an organisation that regulate most ads and promotions across different media outlets such as press ads, radio and TV ads, internet ads, posters and billboards and leaflets/brochures. 

The ASA state that we can publish any misleading information which we have not throughout all our advertisements, we cannot include harmful or offensive in our advertisements and after gaining feedback on my web banner I know that they are not inappropriate or offensive. Furthermore ASA say that if a advertisements is directed at children then it cannot cause moral, physical or mental harm and although our advertisements are not directly aimed at children the adults that are targeted could potentially have children so we needed to make sure that children could not be harmed by any the content we produce. Also we have not included any reference to activities such as gambling, lotteries and intaking alcohol as persons under the age of 18 could come into contact with our advertisements and this would violate an ASA regulation. 

L03 Evaluate how the created materials meet the technical and aesthetic requirements of the clients brief

As you can see above the brief from the SteelDogs was to promote and market the club for the remainder of the 2016/17 with the campaign being on any multimedia channel. As well as this i have attached some notes regarding ideas from the first meeting with Ali where we decided to follow the 'Pack the Pound' idea as the message of our campaign.  By doing this it means we are following the instructions set in the brief as we have created the campaign across Radio,Web Social media and print   with the purpose of the campaign being too encourage the target audience of families to come to the last home game of the Season against Telford tigers. Throughout doing this we used old assets such as the Clubs logo as well as me creating the slogan 'Bark,Growl,Crawl cos the Steel Dogs gonna score' to help re enforce the brand. We included this new slogan on each of the campaign materials as well as 'Pack the Pound' which is what we were wanting the fans to do.

L03 Material Analysis - Radio Advert- Demonstrate the development of media products for use

The initial script for the radio advert. 

Radio advert -

How does this relate to my identified target audience? 

This relates to my target audience as this part of the campaign is a radio advert and my target audience is families. This means that when a family is travelling in a car they are likely to hear this advert along side there children and be encouraged to go to this event. Also if a family were to be together eating dinner with the radio on they would also be able to hear the advert which could create a discussion leading to them wanting to go to the hockey. One thing we have included to show that it is aimed at this specific target audience is included a catchy slogan that the children will be interested in as well as including ticket prices and dates that would interest parents. This represents the client as the 'Steel Dogs' name is repeated more than once in this advert and the sole purpose of this ad is to inform and encourage its audience to come to the next game. An improvement needed to make this a more effective piece is try and make the advert appear more excitable and enjoyable  as this is essential to attract a bigger audience. One task i could do to improve this piece is re - cutting audio to ensure there is any gaps that are too big to make sure the voice over runs fast and fluently. Another task i could do to improve this advert is mix in better or more sex that will help make the piece more enjoyable and fun such as a better air horn or some background music running quietly throughout.

1. I opened the original recording of the voice over in adobe audition and began to cut out any un necessary bits the recording.

2. I then went on to test out different presets to see if any improved the overall quality of the advert before deciding to have - DeEsser , Parametric Equaliser , Speech Volume Leveler and Hard Limiter Applied.

3. I then went on to Freesounds.org and found a suitable klaxon sound that would work appropriately with my voice over which i then downloaded and mixed into the start of my advert.

L02 Evidence of development of further material Creating Visuals for Social Media Event

LO2 Planning documents Steel dogs

Production Schedule
Call List
Shot Plans
Script
Flow Chart
Story Board
Moodboard





































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L02 Evidence of gaining audience feedback

We used the social media event we created to distribute a link to the survey we collectively made asking for opinions on the web banners ellis made that were attached to the survey.
 Below are some screenshots of the questions asked in the survey;

We decided to use this as our distribution channel as the group was created purely for SteelDogs fans whom are our target audience and people form all ages use Facebook as it is the most popular social media app/website meaning it can reach all of our target audience.
Also as its full of fans of the club they are more likely to honestly answer the survey as they care about the club and the clubs image.



  Below are the responses from the survey....

L02 Risk assessment and Recce Form

L02 Mind map of ideas for campaign materials

L02 RELEASE AND CONSENT FORM FOR RADIO ADVERT