L02 Creating Brand Synergy

Brand Synergy is using common themes and ideas to convey a clear message through varied media that can be done through various methods such as iconography and through house style ( Font, Text and Colours).

During our advertisement campaign we will use a consistent colour throughout all of our visual platforms; web banner, advertisement video and social media. As the steel dogs kit and website is mainly blue we will try and replicate this and use it across our campaign. By doing this it will create a  recognisable brand that will be consistent with all the media outlets that we will create. To include my radio advertisement within this consistency we have created a slogan that would be shown throughout the campaign. The slogan is 'Bark, Growl and Claw 'cause the Steel Dogs are gonna score.' One idea of ours is to include this on the web banner and have the words animate so that they appear on the banner itself. In terms of the advertisement video we could include the slogan at the end of the video so that it is the last thing that the audience will see and therefore remember it.

Obviously we will use ice hockey iconography such as pucks, hockey sticks, helmets and the actual players throughout the more visual pieces of the campaign so that the audience will instantly know what the Sheffield Steel Dogs orientated around. Carrying on from this we will also use a consistent font which will either be identical or similar to the font on the Sheffield Steel Dogs logo and website.