Sky Sports Premier League mobile compatibility advert
Mobile and website advert
The gender of this campaign is predominantly males as football is usually stereotypically associated with males however the advertisements now include females which suggests that they are now trying to expand there target audience. Although football generally appeals to a wide age range of people sky sports focus on people aged 18 - 60 as these are the bill players for the subscription therefore they need to make it appear to be good value by stating '126 live games' which suggests its worth your money as people won't want to waste there money. I believe that the NRS grade this campaign is aimed at is C2 and above as its an expensive subscription to have as it costs an extra £50 a month n top of sky which is already expensive enough.
The key message of the campaign is to make football fans and customers aware when the new season is starting and how/where they are able to get the 'best value' as sky is showing '126 live games' therefore they are trying to use this feature to obtain more sky customers upgrading to sky sports as well as new customers subscribing to sky just for the sake of the football.
One method that sky uses to engage the audience is that they choose to always include more 'famous' and well known footballers in there trailers and posters as the are the campaigns U.S.P as football fans are more likely going to be more interested in subscribing to sky sports if they know world class, high earning footballers are going to be features as it connotes they will be showing high quality football which is why they choose to use premier league footballers as the cover stars rather players from Football League 2. As well as this, with the target audience being interested in football they use these football stars as they may be the consumers ideal self or partner due to them being successful wealthy footballers who's career is based from the consumers interest.
In the youtube video thats part of the campaign it always shows large groups of people (predominantly men) enjoying themselves whilst having a beer and watching the football .This is included as lots of people can relate to this scene encouraging them to spend their money in pubs that have sky sports or alternatively like the other scenes have a beer at home and enjoy the football which encourages the household to subscribe as both show the people enjoying themselves . Beer and football are used as they are stereotypically two things that men like and where there is one there is usually another.
The official sky sports 2016/17 season trailer was released in mid July after the month and a half break following the previous season and a month before the new season which allowed people more time to see the fixtures that are shown on sky in order for more people to upgrade to sky sports.
By mainly using a video to advertise the product helps enforce the key message of the campaign (Buy this subscription) as it is able to show more than just a poster as it is able to use celebrities (David Beckham) as a USP which makes the product look more appealing which encourages more people to buy it.
It has to think about the message the campaign suggests to an audience as if it shows everybody staying inside and being inactive it suggests that being active and healthy isn't important as long as you are watching sky sports therefore to get around this they show multiple people outside enjoying the football whilst actually moving around and socialising.
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