A- Jaguar xj x350 advert- it shows a well established male in an expensive looking suit driving the car and showing that the car is worth the money it cost to buy and it attracts attractive women 'Ideal Partner'
B- Apple iPhone 6 campaign- Allows people who want to buy into the brand to be able to buy it who may not be able to pay £1900 for a mac. Also it allows them to show that they are sill able to afford a high end mobile device on the wage they are on . The advert appeals to this class as it shows an overview of how stylish the phone looks along with how good the camera is to capture key events and the models used in the video are also around the middle class area.
C1- Ford fiesta -
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