L01 written analysis Paco Rabbanne 1 million 'For Him' 2008 campaign

https://www.youtube.com/watch?v=JVvKOQUZkKw -  Paco Rabbanne 1 million for him advert 2008 campaign
  
Its aimed at men as it shows a wealthy looking man in an expensive suit who at a click of the fingers can get money , cars and naked women all due to his wealth and power which is down to him using this particular fragrance.

It makes the audience (males) aspire to be like the model/actor in the advert as they believe that if they use the same perfume then they can have all the things that are shown whenever he clicks his fingers.

 It is aimed at the B/ C1 class as i shows a successful business man who has lots of money and can afford luxurious cars and clothing which can attract him good looking women ' Ideal partner'. It also is aimed at this NRS Grade as the majority of younger individuals fall under this category as they are i  their early years of work meaning they are usually not higher up in the ranking system therefore this may be used to encourage them to use this fragrance in order to become as successful as the man in the trailer and posters.

The key message of the campaign is to entice the audience to buy the product therefore they need to make the campaign appear to be more interesting and appealing in order to grasp the target audiences attention ( Being younger males) and they believe the best way to do this is by showing expensive clothing, Naked women and lots of money and wealth items such as cars as they may aspire to share the same lifestyle as the model.

The campaign uses a stereotypical 'Wealthy man' by dressing him in an expensive looking suit to enforce that if you buy his product you are or will be on the same social level as the man. This supports the ideal self theory as most males would like to be in a position where they have lots of money along with lots of interest from women which is also why a naked looking woman is used as the set target audience have most likely not settled down yet and are still looking for an 'ideal partner' and this fragrance can help you obtain the ideal partner according to the campaign.
The campaign launched in spring 2008 and it was mainly advertised by Magazines ,online posters and banners and T.V advertisements which were also available online which allowed the target audience to have an extended viewing time.

 By mainly using a video to advertise the product helps enforce the key message of the campaign (Buy this product) as it is able to show more than just a poster as it is able to show all these fantastic things that relate to the people who use this product which make the product look more appealing which encourages more people to buy it.
By using what some people think are 'attractive actors/' and women in very little clothing may be deemed as an ethical issue as it could be portrayed as  body shaming as it could suggest that if your body doesn't look like that then you won't gain attention like the actor is getting.

L01; Written Analysis Sky Sports 2016/2017 football season advert

https://www.youtube.com/watch?v=0WySrMGpafc -  Sky Sports  2016/17 T.V advert

  

Sky Sports Premier League mobile compatibility advert

                                                                                                              

                                                                                       

Mobile and website advert








The gender of this campaign is predominantly males as football is usually stereotypically associated with males however the advertisements now include females which suggests that they are now trying to expand there target audience. Although football generally appeals to a wide age range of people sky sports focus on people aged 18 - 60 as these are the bill players for the subscription therefore they need to make it appear to be good value by stating '126 live games' which suggests its worth your money as people won't want to waste there money. I believe that the NRS grade this campaign is aimed at is C2 and above as its an expensive subscription to have as it costs an extra £50 a month n top of sky which is already expensive enough.

The key message of the campaign is to make football fans and customers aware when the new season is starting and how/where they are able to get the 'best value' as sky is showing '126 live games'  therefore they are trying to use this feature to obtain more sky customers upgrading to sky sports as well as new customers subscribing to sky just for the sake of the football.

One method that sky uses to engage the audience is that they choose to always include more 'famous' and well known footballers in there trailers and posters as the are the campaigns U.S.P as football fans are more likely going to be more interested in subscribing to sky sports if they know world class, high earning footballers are going to be features as it connotes they will be showing high quality football which is why they choose to use premier league footballers as the cover stars rather players from Football League 2. As well as this, with the target audience being interested in football they use these football stars as they may be the consumers ideal self or partner due to them being successful wealthy footballers who's career is based from the consumers interest.

In the youtube video thats part of the campaign it always shows large groups of people (predominantly men) enjoying themselves whilst having a beer and watching the football .This is included as lots of people can relate to this scene  encouraging them to spend their money in pubs that have sky sports or alternatively like the other scenes have a beer at home and enjoy the football which encourages the household to subscribe as both show the people enjoying themselves . Beer and football are used as they are stereotypically two things that men like and where there is one there is usually another.
The official sky sports 2016/17 season trailer was released in mid July after the month and a half break following the previous season and a month before the new season which allowed people more time to see the fixtures that are shown on sky in order for more people to upgrade to sky sports.

 By mainly using a video to advertise the product helps enforce the key message of the campaign (Buy this subscription) as it is able to show more than just a poster as it is able to use celebrities (David Beckham) as a USP which makes the product look more appealing which encourages more people to buy it.
 It has to think about the message the campaign suggests to an audience as if it shows everybody staying inside and being inactive it suggests that being active and healthy isn't important as long as you are watching sky sports therefore to get around this they show multiple people outside enjoying the football whilst actually moving around and socialising.

Key Terms 2

Ideal Self: An idea of the perfect version or life of yourself
Intertextuality: The relationship between texts that is used within products
Pastiche: An artistic work in a style that imitates the work of another artist or work
Endorsement:The act of dying you approve or support something or someone
Call to action: An instruction to the audience to provoke an immediate response

Key Tems

Connotation- An idea or feeling to a person along with the initial meaning/feeling

Denotation- The primary meaning of a word

Demographic- The group of people based on criteria

Iconography- images or symbols used in a product that fall under its specific genre (mise en scene)

Branding- Categorising something by a particular name or image through the use of colour,font and image

Legal Bodies

OFCOM- (The office of communication) -  OFCOM regulate T.V. , Radio, VOD and telecommunication sectors. They ensure that the public don't get scammed from things such as voting and they prevent harmful or distressing material being published on TV or radio

BBFC -( British Board of Film Classification)- They regulate films and classify them into age ratings depending on the content of the product. The age ratings they use are U PG 12a 12 15 18 R18 all dependant on the severity of the content included in the oil

ASA- (Advertising Standards Agency )- This company regulates a range of different media sectors and their aim is to regulate harmful or offensive contents or mis leading advertisements in order to protect consumers.