Research Campaign for different classes

A- Jaguar xj x350 advert- it shows a well established male in an expensive looking suit driving the car and showing that the car is worth the money it cost to buy and it attracts attractive women 'Ideal Partner'

B- Apple iPhone 6 campaign- Allows people who want to buy into the brand to be able to buy it who may not be able to pay £1900 for a mac. Also it allows them to show that they are sill able to afford a high end mobile device on the wage they are on . The advert appeals to this class as it shows an overview of how stylish the phone looks along with how good the camera is to capture key events and the models used in the video are also around the middle class area.

C1- Ford fiesta - 

ASA codes and conventions

In my advertisement campaign i need to take in consideration the rules of the ASA as if an audience is offended they will report there problem to the ASA who could take the campaign down and fine you. To Prevent this happening i need to ensure there is no swearing, no inappropriate images, no showing anyone under the age of 25 under the influence of alcohol and no drug use. My campaign will follow these rules as the campaign is targeted at families as this is who Sheffield Steel dogs want to target and inappropriate content would put them off coming to see the hockey.  There are also ethical issues that need to be accounted for, for example when showing fans in my video i need to include people of various sizes and demographics to ensure no body is discriminated against.